Armenia's largest ticketing platform Tomsarkgh.am announced that it has attracted a strategic equity investment from ID Group. Following the transaction, ID Group becomes the majority shareholder of the company.

According to Levon Mirzoyan, co-founder and CEO of Tomsarkgh, the involvement of one of the leaders of the Armenian fintech market as a partner will provide additional resources for more intensive and technological development of the platform in Armenia, as well as future expansion to foreign markets. Mr. Mirzoyan added that “joint work with partners is designed to develop services for clients and provide them with the best client experience. Also, special attention will be paid to the further development of technical solutions and promotion for artists and event organizers: from the novice local stand-ups to imported super-projects”.

Lala Bakhshetsyan, co-owner and CEO of ID Group, noted that the Group is pleased to participate in the capital of one of the successful e-commerce projects in Armenia. “We have stated that we are ready to invest in promising projects complementary to our strategy. In this regard, we have been looking at Tomsarkgh for a long time and we are very happy that the strategic vision of the current shareholders coincided with ours. We see an opportunity for further successful development of the company on a qualitatively new level,” said Ms. Bakhshetsyan.

The partners emphasized that the current management and key employees will continue to work in the company and implement the chosen strategy.